We live in a world inundated by choices.
Will I buy honeycrisp or Braeburn apples at the grocery store today? Should I go with a laptop or desktop for my new work from home office? Which restaurant should we order take out from on Friday?
Or more specific to you and your clients: Who should I choose to walk with me on my mental health healing journey?
With this oversaturation of choices, a business owner has to make deliberate decisions to make themselves heard above the noise. One of the most effective ways to do this is to identify your ideal client. It can be enticing to want to appeal to absolutely everyone, but logic tells us that this is both impractical and impossible. There is no way to craft an experience and product that absolutely everyone on this planet will enjoy.
This is why it is advantageous to hone in on your ideal client.
2. It keeps you from being neck and neck with your competition by accidentally mimicking something they are doing because your ideal client and niche are all your own.
3. It keeps you within your financial boundaries. When you know who your ideal client is, you reduce your marketing budget and save time, focusing exclusively on the client you wish to bring in.
4. It makes your marketing efforts stronger with more tangible outcomes. When you speak to your ideal client, whether you recognize it or not, your voice instantly becomes more authentic and powerful. It’s like we always say: Your energy follows wherever it flows.
A How To Guide
When considering your ideal client, first break it down into two categories: demographics and psychographics. Demographics are going to be the quantifiable bits of information that make up your niche population, for example, age, marital status, income or insurance status, etc. Psychographics, on the other hand, constitute the personality traits, unique mental health diagnoses, current mental health experiences before they come to you, lifestyles, beliefs, etc. that comprise your ideal client.
Take some time to think long and hard about these characteristics. Get really specific; you can always make your audience broader, but it is increasingly difficult to narrow your audience once your marketing efforts have started.
Next, consider your dream practice. What kind of people are you seeing every day? What is it about them that makes you jump out of bed as soon as your alarm clock goes off because you can’t wait to get to the office and meet with them? What characteristics do these people have that drive you to throw yourself fully into your practice?
As an entrepreneur and therapist, you have significant stake in the game— You are invested financially, emotionally, and physically. Your practice means the world to you and then some. Make sure that you are giving every investment a fighting chance by laying the groundwork first: identifying your ideal client, crafting a captivating transformational message, and creating a brand identity.
And remember: We’re here to help you. It’s not our intention to add more work to your plate; our mission is to make your life easier while you focus on patients and yourself. Call us today to schedule your free phone consultation, and we will set to work on making sure you are your ideal client’s first choice.