Social Media is one of the best ways to market your private practice. You have a wide arrange of social media platforms, but the top three sites are Facebook, LinkedIn, and Pinterest. I know what you are thinking, I left out Twitter. Twitter is an excellent way to communicate (don't get me wrong, I love Twitter), but it doesn't do that well with marketing your business. You want people to look at your content, and Facebook, LinkedIn, and Pinterest are great for that. With the top three sites, you can post blogs, podcasts, pictures, and information about your private practice. Another excellent reason for marketing on social media, it's totally free to get started. Not only that, but a regular and thoughtful social media marketing strategy can build awareness for your brand and even improve your website's search engine optimization (SEO), making you more visible to Google search engine users.
A Facebook business page is an excellent way for therapists to market their specialties and skill set but, most importantly, show your potential clients your personality. Facebook is where you can give clients a sense of what it is like to work with you. Don't be afraid to embrace your authenticity. As a therapist, you should consider what your ideal clients would want to see and what information they relate to. Images and videos are the best engagement tools, but links to articles and resources your clients need will also work. Make sure links and articles posted are connected to your business, and they seem enjoyable to your ideal clients.
LinkedIn is all about networking and making connections. You can still advertise, participate in groups, post status updates, invite others to join your network, and much more. Most professionals don't spend much time on their LinkedIn pages. LinkedIn is a unique tool for therapists to utilize because LinkedIn was created with business owners and professionals in mind. Recently, LinkedIn users are increasing their social interaction while maintaining a professional, business-oriented presence. It's still a hotspot for referrals and resources, but it also offers a personal appearance that is needed for businesses to succeed.
When you think about Pinterest, you think about recipes and DIYs, but Pinterest is so much more. It can drive traffic to your website, just by a single pin. Do you know that a pin is 100 times spreadable than a tweet? The life of a pin is one week –when compared to a 24-minute tweet or 90-minute Facebook post lifespan. Pinterest is booming. As one of the fastest-growing social media platforms out there, your private practice needs to integrate Pinterest into its marketing strategy.
Just don't sit there, go out there and start marketing your Private Practice.
Why You Should Use Pinterest to Grow Your Business.https://addicted2success.com/startups/why-you-should-use-pinterest-to-grow-your-business/