Using LinkedIn for Your Therapy Practice
LinkedIn is a social media network with business-centric interactions. On LinkedIn, it’s about showcasing your work history, making industry related updates, business opportunities, and networking. LinkedIn is a powerful way to build your referral network. Everyone is there for the purpose of rendering professional connections. This means you do not have to sort through the personal updates. Not to mention, it’s free to create a profile!
You can’t stop at just creating a profile. Maximize your page’s benefits by following these helpful tips!
Publish Valuable Content
The best way to grow your audience and keep your followers is to provide them with a clear benefit by posting articles or company updates for your audience regularly. LinkedIn recommends posting at least once a workday!
Include Rich Media
Get creative by thinking outside of the box with media. Try including audio or video to draw attention to your content. Media can generate a 75% higher share rate!
Take Advantage of LinkedIn Groups
Being active in a LinkedIn group can help you network with other professionals and businesses in your field. Give tips, share information, and provide support to your potential colleagues!
LinkedIn for Mental Health Professionals
Posting articles regarding work-related stress, work-life balance, and other stress topics reach a broad audience of potential clients. This allows you to cater content to these topics and let potential clients know you’re there to help.
Advocate for your business - This is an essential distinction from “selling yourself.” It makes a difference when it comes to speaking with others about what you do. Before connecting with other professionals, be sure you can communicate clearly what you do and how you help people. Keep it short, quick, niche-focused, and benefit-oriented.
Take a Different Approach - The best way to network your practice is to seek to serve your colleagues. Rather than coming from a position of “I need clients, do you have any,” change your approach to “I’m growing my therapy practice and looking for colleagues I can refer to.” Any thriving business needs a good list of therapists and counselors you can refer to.
Network with Complementary Professionals - Get outside of your niche! It can be helpful to connect with professionals in other practice areas and establishing a networking relationship. Think of what professionals are your best referral sources. Search for local businesses that can refer local clients to you.
Post Your Voice
LinkedIn allows you to create posts where you can discuss hot topics in your industry. Think big picture, write about topics that will help you build exposure in front of the ideal clients you want to work with or professionals you will need to create a relationship with to achieve your future goals. Remember to treat every post and other interaction on LinkedIn as a networking opportunity.
Your team at The Revitalized Therapist can help you gain traction in your practice and grow your referral network. Use our exclusive LinkedIn Course to provide better insight for your practice! Stay in touch as our class will be launching soon.
Five Tips to Make Your Content Stand Out From the Crowd. http://www.marketingprofs.com/opinions/2015/28027/five-tips-to-make-your-content-stand-out-from-the-crowd
How to Use LinkedIn to Grow Your Practice - TheraNest Blog. https://theranest.com/blog/how-to-use-linkedin-to-grow-your-practice/