According to industry reports, the U.S. outpatient rehabilitation market is estimated to be a $30 billion industry, and it’s projected annual growth rate outpaces the growth of the economy overall. With so much activity, now is the perfect time for therapy practices to reach new audiences and to grow their market share. Besides improving the productivity of the office, using a virtual assistant like The Revitalized Therapist can enhance the marketing of a therapy practice.
Doctors develop a reputation in their community for how easy it is to work with a particular practice. A practice that's hard to contact and difficult to book will suffer as potential clients learn about other practitioners with better customer service. Using a virtual assistant is an affordable way to increase the quality of your customer service. The Revitalized Therapist can handle tasks such as onboarding new patients, setting appointments, managing calls or voicemails, as well as other activities. Being able to offer fast and efficient service for new patients is a marketing point that will make a practice stand out.
The Revitalized Therapist can improve the marketing strategy for a therapy practice in a more direct way. Our services include many online marketing tactics that doctors can use to increase brand awareness, reach new audiences, educate the public, and connect with your current patients. It's common for people who need therapy services to look to the internet for information first. By publishing online content that's useful to a target audience, a therapy practice can connect with patients who are seeking their services.
Blogging is a great way to reach potential patients and to improve the SEO for a therapy practice. Writing about their area of expertise allows a doctor to show off their knowledge by answering common questions. Search engines like Google look for a website that answers a question when delivering search results. So blogging can help a website rank better when people search for a particular service in a given area. The Revitalized Therapist can write accurate, well-researched articles for a doctor that can be used to boost their site.
Social media marketing is another area where The Revitalized Therapist can help a therapy practice. When researching a potential health care service provider, many consumers use social media and online reviews as sources of information. Maintaining a consistent social media presence is necessary for online marketing. If someone visits a practice's social media page, and it hasn't been updated for months or years, the person has every reason to suspect things aren't going well for the practice. They may assume the practice has closed or that it's not popular with the public. Keeping up with social media can be a time-consuming activity, which is why doctors should consider outsourcing those responsibilities to a virtual assistant.
Online marketing tactics can also be used to communicate with the current patients of a practice. Little things like email newsletters can show your patients that you care about them and provide an opportunity for you to share helpful information. A good email newsletter will include health information that can benefit patients and information about the practice that can be used to attract new patients. This information will be in their mind if their friends ever ask for a good service provider. It also reinforces their reasons for choosing a specific therapy practice. The Revitalized Therapist can design, write, and manage an email newsletter campaign for a therapy practice. The doctor gets the benefit of a high-quality email newsletter without having to spend a lot of time working on it themselves.
The job of a virtual assistant is to provide effective services that make things easier for a therapy practice. By handling online marketing duties, The Revitalized Therapist can help a therapy practice increase their clientele and revenue. Visit our website to learn more about our pricing plans for all of the services we provide.