Therapists choose their field of study because they find fulfillment in the process of helping others. Service driven individuals who are called to work in this field, often do so due to their ability to connect and empathize with people. While therapists utilize their talents for their client’s needs, it is easy for them to sometimes focus more attention on their roles as clinicians, rather than that of entrepreneurs.
Running a private practice takes the consistency of being persistent as a business owner as well as a therapist. Finding a way to balance both of these parts of the practice can sometimes seem a daunting task. It is easy for therapists to become overwhelmed with meeting the demands of running a business and also being present for their clients. Therapists often lose their passion due to the overwhelming amount of work this balancing act generates. Fortunately, when analyzing how a practice can run smoother and more efficiently, there is no need to recreate the wheel.
A significant hurdle for therapists who have a private practice is that many just never learned the aspects of running a business. Clinicians tend to receive excellent training in their chosen fields but are rarely exposed to the skill set necessary to running a successful business. While therapists may be expert in counseling others, their understanding of accounting, financial management, marketing, and profit margins, may fall short of what is needed for their practice to succeed ultimately.
When considering the nuances of private practice, it becomes clear there is a distinct divide. First is the clinical portion, which can only be performed by the therapist. Next is the business portion, which can be performed by someone else. Private practice owners can benefit more than most businesses, from outsourcing marketing and business-related responsibilities. This is where having an expert in private practice consulting, and a virtual assistant becomes an invaluable resource. The Revitalized Therapist specializes in mental health private practice and can take over almost any task related to the business portion of your practice.
Therapists can assign as little or as many tasks to their virtual assistant, creating more space for doing the work they are trained to do. Lifting the burden of the business aspects of private practice can enable you to focus on the health of your clients as well as growing your business. Having the time and energy to get out into the community and network or perform outreach services is an essential aspect of building and sustaining a private practice, and one that can have positive effects for both the business as well as the therapist.
Therapists need to remember that they are only effective if their business is healthy. Concentrating efforts on the practice as a whole will significantly reduce stress, which is the ultimate goal for any therapist.