It goes without saying that being an entrepreneur is no walk in the park. Being a therapist entrepreneur has its additional obstacles because you also carry the weight of your clients’ healing journeys on a daily basis.
Your to-do list probably looks a little something like this:
But did you know that all of this is for naught if you do not have a clear and captivating transformational marketing message in place? Check off as many boxes as you like, but without a clear marketing message, you run the risk of trying to contort your clinical center to help people outside of your niché and becoming inundated with clients that drain you.
What Does a Transformational Marketing Message Communicate?
"...perhaps most importantly: It provides an unmistakable call-to-action, one that compels the ideal client to seek help before another minute passes them by."
The ideal marketing message first and foremost communicates hope that your ideal client has yet to find. It articulates their current emotional experience, meeting them where they are, while also offering a tangible opportunity for growth and outcomes. It does so by speaking directly to the ideal client, painting a vivid picture of their experience to the extent that they feel seen and understood, even before their first session with you.
Furthermore, and perhaps most importantly, it provides an unmistakable call-to-action, one that compels the ideal client to seek out help before another minute passes them by.
Think of it as your elevator speech. You know, when someone asks you what you do, but you only have the time that a few floors ticking by affords you? In that mere minute or less, your task is not only to communicate what it is you do but also the amount of potential that is within you and what makes you different. It can feel like a daunting task, but if you do the work to ensure your marketing message is concise and clear ahead of time, you won’t even need that full minute!
Components of a Transformational Marketing Message
Although every therapist’s transformational marketing message is going to be unique to their practice, values, modalities, niché, and outcomes, there are a number of things that every message should have:
Ask yourself: What does your dream practice look like? Who are your ideal clients? What do you hope to gain from being a practicing therapist? What type of person drains you of your passion and compromises your clinical center? Who are you and what unique assets do you bring to the table?
Spend some time with yourself and your dreams as you work to craft the best marketing message you possibly can. Most importantly, stay true to yourself. Your transformational marketing message isn’t only about attracting potential clients. It is about attracting ideal clients that are going to help build your dream practice. Don’t settle for less than; your ideal client will see your marketing message and come running.