Lately, it seems like everyone and their Great Aunt Sally is writing blog posts, including therapists.
But, what’s all the rage? What’s all this fuss about blogging to increase web traffic? How can blogging become an additional revenue stream? Is blogging even for everyone?
We’re here to quell all of your questions about blog posts, as well as to stress why they are so important to the growth of your practice from both a therapeutic and business standpoint.
5 Questions and Answers About Blogging
1. How does blogging help me from a business standpoint? Although blogging is a creatively-driven mode of output, it actually has an indispensable practical advantage to business growth. When you write blog posts with SEO (search engine optimization), you increase the likelihood that Google is culling your site with frequency, pushing it closer to the top of search engine results. Furthermore, you are giving your current audience (Instagram followers, newsletter subscribers, etc.) a reason to visit your website, and this influx in web traffic bodes well when Google determines search engine rankings.
2. But how does blogging help me from a therapeutic standpoint? Words carry enormous weight. They can inform and influence, persuade and educate. They can be written in a way that impacts someone emotionally, but they can also be crafted to give someone a new perspective. All of this to say, without the luxury of sitting down with every potential client to tell them about your transformational message, words are your best friend. Blogging is your opportunity to use words to exhibit your integrity as a therapist, communicate that you are a reputable and knowledgeable source, and speak truth and light into spaces where people might be struggling with their mental health, but not yet had the courage to reach out for help.
3. Did you say revenue stream?! We sure did! Many people don’t know that blogging can become a lucrative stream of semi-passive income (learn more in our downloadable guide to Making Money in Your Sleep). If you are good with words and get your engagement up to a boast-worthy number, many companies will consider you for endorsements, just to write good things about their product or service! Furthermore, there are a host of affiliate programs that you could include in your blog posts already. For example, Amazon Affiliates is a free program that directs web viewers to the purchase of a product through Amazon, and you get a small cut if they pull the trigger on the purchase. So, if you reference a book that will help your patients on the self-guided portion of their respective mental health journeys, you could make a pretty penny.
4. What if I’m not good at writing? Or what if I don’t have the time?! We hear you, but don’t cast aside the importance of having regular blog posts as a part of your practice’s marketing plan just yet. Instead, consider outsourcing this task. Our talented team of writers is at the ready to learn the ins and outs of your values and goals, as well as to adopt your unique therapeutic voice so as to speak good things into the space where your current and potential clients are.
5. How regularly should I be writing blog posts? We generally recommend that you are posting one a week, but two a month has also proven to fall in good favor with the Google gods. Do what is best for your workflow/budget, but when in doubt: Remain consistent. Set a date in your calendar for each blog post, and remain disciplined. Hold yourself to it; it will be ever so worth it.
All in all, blogging has become a business standard comparable to balancing your checkbook and handling your insurance claims. It can transform your practice virtually overnight, but most importantly, it can make all the difference in the life of a patient. Don’t underestimate the value of your words.