Why Right Now is the Right Time

Why Right Now is the Right Time to Market Your Practice

In last week’s blog post, Mindset Shift: Marketing Your Practice is not a Faux Pas, we talked about shifting your mindset to see that marketing your private practice is not a shameful thing. Marketing with integrity and consistency is your ticket to being a great therapist and entrepreneur, and there isn’t a better time than right now to start. 

Of course, we certainly mean this in the motivational, Pinterest inspiration, desktop wallpaper sense. You know, the whole start-on-your-plans-today-because-tomorrow-could-be-too-late thing. There is so much truth to not putting off your action for fear it will never happen. 

But right this second, we actually mean it in the literal sense. There is no better time than this very moment on August 28th, 2020, in the midst of a global pandemic and nationwide recession, in the day and age of technology, in the 21st century. The conditions are optimal for taking marketing your private practice seriously. 

"By marketing your practice well and communicating hope in what seems like hopeless times, you make potential clients feel safe before they even reach out to you for help."

Three Reasons to Market Your Practice Now

1. It’s no secret that we are in the middle of a global pandemic, unprecedented times, what-have-you. People are more desperate for human connection than they have ever been, and they are turning to social media to find it more now than ever before. Unfortunately, much of what meets them there is unrealistic body image, comparison to the highlight reel of their peers’ lives, negative news, and meaningless interaction. This is your opportunity to be a go-to positive presence on people’s Instagram grids and Facebook feeds. This is your chance to become a source of safety and encouragement for people in desperate need of it, even when you’re not on the clock.  This is your chance; take it. ​
2. With trying times such as these comes an opportunity for mental health awareness to be in the limelight. Defeating the stigma is top of mind on a global level right now, and more and more people are recognizing that therapy isn’t so bad. You have the chance to be a sought-after and well-respected authority on normalizing seeking mental healthcare. 
3. Most importantly, as circumstances continue to be rather dire and discouraging, people are actively looking for therapy. As we discussed in last week’s post, the one thing often keeping people from reaching out is that last little dose of courage. By marketing your practice well and communicating hope in what seems like hopeless times, you make potential clients feel safe before they even reach out to you for help. You become their own personal cheerleader towards summoning the courage to take their mental health seriously. ​

So now is the right time, but how does one even go about marketing in the midst of a global pandemic? Surely it looks different than if the world was functioning per usual, right?

Absolutely, right. Marketing your private practice in a pandemic is going to entail clarifying your goals, communicating effectively, opening yourself up to practicing via telemental health, and so forth. This is a daunting list of tasks, so we are gifting you a free guide to marketing during a pandemic. This year has taken a toll on you, and we want to help you and your practice continue to grow, even when it seems impossible.