Why Right Now is the Right Time to Market Your Practice
In last week’s blog post, Mindset Shift: Marketing Your Practice is not a Faux Pas, we talked about shifting your mindset to see that marketing your private practice is not a shameful thing. Marketing with integrity and consistency is your ticket to being a great therapist and entrepreneur, and there isn’t a better time than right now to start.
Of course, we certainly mean this in the motivational, Pinterest inspiration, desktop wallpaper sense. You know, the whole start-on-your-plans-today-because-tomorrow-could-be-too-late thing. There is so much truth to not putting off your action for fear it will never happen.
But right this second, we actually mean it in the literal sense. There is no better time than this very moment on August 28th, 2020, in the midst of a global pandemic and nationwide recession, in the day and age of technology, in the 21st century. The conditions are optimal for taking marketing your private practice seriously.
"By marketing your practice well and communicating hope in what seems like hopeless times, you make potential clients feel safe before they even reach out to you for help."
Three Reasons to Market Your Practice Now
So now is the right time, but how does one even go about marketing in the midst of a global pandemic? Surely it looks different than if the world was functioning per usual, right?
Absolutely, right. Marketing your private practice in a pandemic is going to entail clarifying your goals, communicating effectively, opening yourself up to practicing via telemental health, and so forth. This is a daunting list of tasks, so we are gifting you a free guide to marketing during a pandemic. This year has taken a toll on you, and we want to help you and your practice continue to grow, even when it seems impossible.